Mad Clean

Touch the line.

One line runs through everything we make. It goes perfectly straight, and loses it exactly once.

Mad Clean puts that line on clothes you already know: a sweatshirt, a hoodie, a T-shirt, a pair of jeans. Stitched or printed, always in a single colour.

First pieces

Six to start with. They are being made now and are not for sale yet.

Sand sweatshirt with the Mad Clean face embroidered in blue: half scribble, half perfect circle, on one straight line.

The Face

Sweatshirt, sand. Embroidered in blue.

The left half is scribbled, the right half is drawn with a compass. The line is the mouth.

Black hoodie with a white embroidered line that tangles into a knot with two round eyes.

The Knot

Hoodie, black. Embroidered in white.

Where the line loses it, something looks back.

Sand sweatshirt with one blue embroidered line across the chest that tangles into a scribble once.

The Line

Sweatshirt, sand. Embroidered in blue.

Where it started: one line from seam to seam, and one knot.

White T-shirt with two embroidered blue eyes on a line: one scribbled, one a perfect circle.

The Eyes

T-shirt, white. Embroidered in blue.

One eye lost it. The other is fine.

Ecru T-shirt printed with one continuous blue line that draws a face in profile with scribbled hair.

The Profile

T-shirt, ecru. Printed in blue.

A single unbroken line draws the whole head.

Blue jeans seen from behind with one straight white stitched line down the left leg that tangles halfway.

The Seam

Jeans, blue. Stitched in white.

A dead straight stitch down the leg. Almost.

The face

Our mark is a face split down the middle. One half is scribbled, the other is drawn with a compass. You will find it small on a chest, large on a back, and repeated until it becomes a pattern.

The first drop is on its way.

Follow Mad Clean and you will see it before anyone else.