Mad Clean

Mad Clean

Touch the line.

One line runs through everything we make. It goes perfectly straight, and loses it exactly once.

Mad Clean puts that line on clothes you already know: a sweatshirt, a hoodie, a T-shirt, a pair of jeans. Stitched or printed, always in a single colour.

A person in a sand Mad Clean sweatshirt stands in a white gallery, looking at a blue line painted along the wall that explodes into a huge scribble.

First pieces

Six to start with. They are being made now, in small numbers, and are not for sale yet. Select a piece to see it up close.

The Face

Sweatshirt, sand. Embroidered in blue.

€159

The left half is scribbled, the right half is drawn with a compass. The line is the mouth.

The Knot

Hoodie, black. Embroidered in white.

€169

Where the line loses it, something looks back.

The Line

Sweatshirt, sand. Embroidered in blue.

€139

Where it started: one line from seam to seam, and one knot.

The Eyes

T-shirt, white. Embroidered in blue.

€79

One eye lost it. The other is fine.

The Profile

T-shirt, ecru. Printed in blue.

€69

A single unbroken line draws the whole head.

The Seam

Jeans, blue. Stitched in white.

€189

A dead straight stitch down the leg. Almost.

Close-up of the embroidered face: a tangle of blue thread on the left, one clean half circle and a single dot on the right. Close-up of the knot in white thread on black fabric, with two round stitched eyes.

Every line is one thread and one colour. Up close you can follow it from start to finish, including the part where it loses it.

The face

Our mark is a face split down the middle. One half is scribbled, the other is drawn with a compass. You will find it small on a chest, large on a back, and repeated until it becomes a pattern.

The first drop is on its way.

Follow Mad Clean and you will see it before anyone else.